Creative Content Australia is committed to raising awareness about the value of screen content, role of copyright and impact of piracy. We commission regular independent research, create free online curriculum-linked education resources for Australian schools and produce consumer campaigns. Read more

Lord David Puttnam

Film Producer, Politician, Educator and Philanthropist - speaks out about copyright infringement.

Hello, I’m David Puttnam and I’ve been asked to say a few words about the vexed issue of copyright, or more loosely as it has been referred to as the dangers of piracy on a vibrant film and television industry…audio visual industry generally.

So piracy is a zero sum game. It only can result in less money being invested in new product, in less interesting, less innovative, less exciting material being available. So pirates are effectively kicking to death the very industry that they see themselves as accessing. That sounds a bit brutal when I say it like that but that is in effect what’s happening. We need a combination of intelligent legislation, a lot of education, a lot of engagement by the people who use the audio visual media in understanding what its economics are and what its nature is.

We’ve got to encourage a respect for copyright and we’ve got to encourage the sheer self-interest that the audience can develop in making sure that the economic cycle that creates good new material is being funded by the ability to pay for it. If we can do that, we have a future. If we fail to do it, for whatever reason, and there are reasons we may well fail, if we fail to do it we’ll be going along a very, very perilous path which could only lead to reduction of quality, a reduction of the amount of material available and to a general reduction in all of our abilities to enjoy the way in which we communicate and are able to communicate with the rest of the human race.

2015 Research

Creative Content Australia commissions research into the attitudes and behaviours of Australians in relation to online piracy of movies and TV programs. The research is conducted by Sycamore Research, an independent research organisation, in partnership with Omnipoll.

The 2015 research is the seventh wave of quantitative research into Australians aged 18-64 years old and reveals the changes in the Australian environment since last year - including the new legislation and the introduction of new streaming services - and the impact of these on the incidence and frequency of piracy.

2015 Research - Australian Piracy Behaviours 2015 Wave 7 Adults 2015 Research - Australian Piracy Behaviours 2015 Wave 7 Adults (1369 KB)
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