About Creative Content Australia
Creative Content Australia is committed to raising awareness about the value of screen content, role of copyright and impact of piracy. We commission regular independent research, create free online curriculum-linked education resources for Australian schools and produce consumer campaigns.
Creative Content Australia is a not-for-profit organisation with a broad membership and comprehensive industry support for its endeavours. All our stakeholders - cinemas, film distributors, producers, filmmakers, craft guilds, broadcasters – oppose the for-profit theft of copyrighted creative works, which jeopardises Australian jobs and undermines new business models.
Our work is in three key areas:
- Research – we commission independent research into the actions and attitudes of Australians to illegal downloading and streaming of films and TV. We share this research with industry, media and the wider community to better inform the debate, dispel myths and motivate changes in behaviour.
- Consumer Campaigns – we produce consumer awareness campaigns to inform Australians about how their choices can contribute to the sustainability of our screen industries. These campaigns are created and distributed nationally with significant involvement by the Australian screen community - actors, crews, producers, distributors, exhibitors, television networks and online businesses.
- Education Resources – we create curriculum-linked educational resources for use in Australian primary and secondary schools to facilitate discussions about creativity and copyright - www.nothingbeatstherealthing.info
Creative Content Australia is supported by these creative industry organisations and businesses: Australian Home Entertainment Distributors (AHEDA), Australian Screen Association (ASA), Fetch TV, Foxtel, Motion Picture Distributors Australia (MPDAA), National Association of Cinema Operators (NACO), Australian Directors Guild (ADG), Australian Independent Distributors Association (AIDA), Australian Writers’ Guild (AWG), comScore, Deluxe, .film, Independent Cinemas Association of Australia (ICAA), Media, Entertainment & Arts Alliance (MEAA), Motion Picture Association (MPA), Screen Producers Australia (SPA) and Screenrights.
Creative Content Australia Supports
EnhanceTV is brought to you by Screenrights, the not-for-profit
organisation that licenses educational institutions to copy from TV.
Nearly all schools, TAFEs and universities in Australia have a