2010 Are you an Accidental Pirate?
Our 2010 research revealed that 1 in 3 Australians were involved in film
and TV content theft, or piracy, while at the same time they thought
piracy stealing or theft. The 2010 research formed the basis for a
communications' campaign by the film and television industry.
1 in 3 Australians are 'Accidental Pirates'
New research revealed that a third of Australians – 34% - said they
see piracy as stealing or theft but they regularly do it by burning,
buying or downloading illegal or unauthorized copies of films or TV
programs. In other words 1 in 3 Australians participate in something
that they don't agree with.
With this in mind, Creative Content Australia has developed a fully-integrated social marketing
campaign that aims to generate debate and eliminate the grey areas
, MD of creative agency The Furnace
who created the campaign for the IP Awareness Foundation said, "We're appealing to people's
better nature to do the right thing. The campaign is designed to get
people to question their actions and attitudes towards piracy and to
find out more. It's all about education – we coined the phrase
'Accidental Pirates' to help the target segment realise they are part of
David Roach, the writer/producer of Beneath Hill 60
said, "It takes a small army of people to make a movie. So anytime
someone downloads a film illegally, it makes our job – which is getting
great Australian stories to the screen – that much more difficult."
What can you do to make a difference?
We'd love everyone to get involved in the initiatives of Creative Content Australia. However, the first and easiest step is to respect the people and businesses working in the film and TV industry in Australia by watching, renting and buying the real thing in entertainment. Also, join the conversation – read the blog, take the quiz, follow us on Twitter, talk to your friends and colleagues, and give us your comments on the blog.