2015 Creative Content Australia's Anti-Piracy Campaign - Play your Part
About the Campaign
47,000 Australians depend on the film and television industries for their livelihoods.
Creative Content Australia's 2014 research shows 29% of all Australian adults (aged 18-64) pirate – an increase from 25% in 2013. Amongst Australians 18-24 years old, 54% pirate - a disturbing trend showing an increasing disregard for the value of content.
It is encouraging, though, that the 2014 research shows that 60% of Australian adults have never pirated films and TV shows online.
As part of a film and TV community, we want to say to the many Australians who choose to go the cinema, watch TV, rent or buy DVDs and Blu-rays, or access their online content via legitimate websites – thanks for playing your part. Accessing content legitimately contributes to further investment in new films and television shows, and ensures content creators are remunerated for their intellectual property.
The production of quality screen content involves many highly skilled and talented individuals working as a team – and the production of the ‘Play your Part’ 30-second spot was no different. The actors and technicians involved in this campaign share a commitment to foster the sustainability of the screen industries and thank those who access content the right way. We want to see these industries continue to make the quality films and TV shows we love to watch.
The backdrop of the new anti-piracy campaign from Creative Content Australia was provided by passionate anti-piracy advocate - producer/director Anupam Sharma - who offered access to the resources, cast and crew during production of the upcoming feature film unINDIAN.
Shot on a working set, this 30-second spot puts faces to the roles that make up the industry’s everyday work force – the writers, make-up artists, caterers, sound recordists, costume designers – just a few of the thousands of people it takes to make great films and television – and they thank audiences for playing their part by accessing content the right way.