Creative Content Australia is committed to raising awareness about the value of screen content, role of copyright and impact of piracy. We commission regular independent research, create free online curriculum-linked education resources for Australian schools and produce consumer campaigns. Read more

Lord David Puttnam

Film Producer, Politician, Educator and Philanthropist - speaks out about copyright infringement.



Hello, I’m David Puttnam and I’ve been asked to say a few words about the vexed issue of copyright, or more loosely as it has been referred to as the dangers of piracy on a vibrant film and television industry…audio visual industry generally.

So piracy is a zero sum game. It only can result in less money being invested in new product, in less interesting, less innovative, less exciting material being available. So pirates are effectively kicking to death the very industry that they see themselves as accessing. That sounds a bit brutal when I say it like that but that is in effect what’s happening. We need a combination of intelligent legislation, a lot of education, a lot of engagement by the people who use the audio visual media in understanding what its economics are and what its nature is.

We’ve got to encourage a respect for copyright and we’ve got to encourage the sheer self-interest that the audience can develop in making sure that the economic cycle that creates good new material is being funded by the ability to pay for it. If we can do that, we have a future. If we fail to do it, for whatever reason, and there are reasons we may well fail, if we fail to do it we’ll be going along a very, very perilous path which could only lead to reduction of quality, a reduction of the amount of material available and to a general reduction in all of our abilities to enjoy the way in which we communicate and are able to communicate with the rest of the human race.

2017 Research

Creative Content Australia commissions research into the attitudes and behaviours of Australians in relation to piracy of movies and TV programs. The research is conducted by Sycamore Research, an independent research organisation.

The 2017 research is the ninth wave of quantitative research into Australians aged 18-64 years old and the fourth wave into Australian teens aged 12-17. The study reveals the impact on piracy incidence and frequency following changes in the Australian environment since 2016 – including the response to site blocks implemented in 2017, the growing role of search engines in finding pirate content and the prevalence of malware on infringing content websites.

2017 Research – Australian piracy behaviours 2017 Wave 9 Adults and Wave 4 Teens 2017 Research – Australian piracy behaviours 2017 Wave 9 Adults and Wave 4 Teens (6163 KB)

Media Release Nov 2017 CCA Piracy Research Media Release Nov 2017 CCA Piracy Research (209 KB)

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